About Us

Built for BBQ Champions.

Boone’s Texas Shake didn’t start in a boardroom. It started out back by the pit, with hot fire, cold drinks, and a crew of folks chasing the perfect bite.

What began as a bold, homemade seasoning mix crafted for family cookouts and late-night BBQ experiments quickly turned into a competition-grade staple. Word spread. Trophies stacked. And Boone’s Texas Shake became a name pitmasters and home cooks could trust to bring real Texas flavor to everything they fired up.

We’re not some fancy food brand. We’re Texas-born, BBQ-tested, and flavor-obsessed. Every bottle of Boone’s is packed with the same passion that started it all, with big flavor, simple ingredients, and zero pretense. We believe good food should taste bold, make memories, and bring people together.

Barbecue skewers meat kebabs with vegetables on flaming grill. Ai generative

Why We Shake It Heavy

Because anything less just doesn’t cut it.

Boone’s Texas Shake was made for cooks who go big on flavor, on fun, and on feeding the people they care about. From competition pits to tailgate parties, from cast iron skillets to backyard smokers, Boone’s brings the kind of flavor that makes people stop mid-bite and say, “Dang, what is that?”

Whether you’re chasing trophies or cooking for your crew, we built this shake for you.

So don’t be shy. Shake it heavy. Shake it proud. And get ready to serve up something unforgettable.

Grilled chicken legs on the flaming grill with grilled vegetable
Boone's Texas logo

Boone’s Story

Boone’s Texas Shake has been turning heads and winning hearts since 1973, when it was first crafted as a secret BBQ rub for South Texas cook-offs. Over the decades, the shake passed from one BBQ legend to another—always in the hands of people who truly believed in bold flavor and community.

In 2020, I had the opportunity to carry on the Boone’s legacy. As a longtime fan and supporter of the brand, I knew what this seasoning meant to folks who take flavor seriously. So when the chance came to take the reins, I said yes—and I’ve been all in ever since.

Today, I run Boone’s with pride and purpose. We’ve expanded the brand, introduced new packaging, built an online store, and grown our footprint in stores across Texas and beyond. What hasn’t changed is the passion behind every bottle—and the mission to put unbeatable Texas flavor in as many hands as possible.

Boone’s Texas Shake is more than seasoning. It’s a tradition. And we’re just getting started.

Texan Retail Locations

Crossroads Retail Locations

Partners - Ready To Eat - Cooked to Order

Rusty Joe’s Restaurant

Located in the heart of Schroder, Texas come in for finger lickin’ home cookin! Ask for Boone’s Shake on your dishes.

Ally BBQ

Ally BBQ in Moulton, Texas loves Boone’s Texas Shake. Come by and give us a try.

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